Analytics
Measuring and analysing marketing data with the help of AI: GA4, Search Console, dashboards and how to measure traffic from search engines and AI assistants.
GA4 hostname filters: how to block junk traffic
A GA4 hostname filter decides which events your property processes based on the domain they come from. Since September 2026 you can build an allowlist of approved domains (Include only) instead of excluding spam sources by hand. Try it in Testing mode first: once active, its effect is permanent.
Reading Search Console position and CTR with AI Overviews
In Search Console, an AI Overview takes a single position and every link in it shares it; its clicks and impressions are included in the Web search type. So your average position can improve while CTR drops, without your content changing. The generative AI report shows impressions only: compare periods, split clicks from impressions, and don't assume causes.