Usanzia
Usanzia is a website in Spanish and English about methods for working with artificial intelligence, written for SEO, digital marketing and content professionals.
Latest articles
GA4 hostname filters: how to block junk traffic
A GA4 hostname filter decides which events your property processes based on the domain they come from. Since September 2026 you can build an allowlist of approved domains (Include only) instead of excluding spam sources by hand. Try it in Testing mode first: once active, its effect is permanent.
Google's UGC spam guidance: what AI tools should index
Since 26 October 2026, Google has asked tools that publish shared pages, generated content or web apps to index only what's meant for Search. For shared chats, artifacts and user-built apps, it recommends noindex or a crawl block by default; if those pages are already indexed, use noindex without blocking them in robots.txt, or Google won't see the rule.
Is AI visibility worth investing in? What the data says
Based on data published or updated between September and October 2026, visibility in AI assistants doesn't pay off as a traffic channel: across three studies, Google organic search sent far more visits and conversions. It may have value as a brand channel, but that is still hard to measure. Prioritise Google and measure AI cheaply.
Reading Search Console position and CTR with AI Overviews
In Search Console, an AI Overview takes a single position and every link in it shares it; its clicks and impressions are included in the Web search type. So your average position can improve while CTR drops, without your content changing. The generative AI report shows impressions only: compare periods, split clicks from impressions, and don't assume causes.
Semrush AI Visibility Index by country: what it measures
Semrush's AI Visibility Index tracks which brands ChatGPT, Gemini, AI Mode and AI Overviews mention and which domains they cite, by market, month and industry, with no overall score. The October 2026 edition only compares the UK and US. For Spain and other markets, Semrush offers data in its paid tool, with a different metric.